Pretty Rascal
Lookbook 2026
Chapter — The Founder
About
Pretty Rascal
I started Pretty Rascal because I kept buying swimwear that looked beautiful on a hanger and did nothing for me the moment I put it on. Nothing fitted. Nothing held. Everything was the same four shapes the high street had been selling for a decade.
So we build ours differently. Every piece is handmade, in small runs, with a relentless obsession with fit — double lining, panelled construction, and a cut designed to work on a real body rather than a sample size. It takes longer and it costs more, and it is the entire reason the brand exists.
What we make is not for the woman who wants to blend in. It is for the one who walks into a room and is happy to be looked at. That is the whole idea, and it has not changed since the first collection.
Pretty Rascal is more than a brand. It's a movement.
With love, Abbey
Contents
The Collection
Two chapters. Twelve styles. One coastline.
Chapter One — Resort Wear
Chapter Two — Swimwear
Wholesale
Every piece handmade. Every colourway named for the coast it came from.
Chapter One
Resort
Wear
From the harbour to the hillside, and whatever the evening turns into.
Resort Wear · No. 01
Capri
Cut long, cut close, built to move.
Capri is the piece that carries a whole day. She falls full-length and holds through the body, so she reads as considered rather than casual — over a swimsuit at noon, on her own by evening.
She comes in all four coastal shades, and each one changes her completely. Amalfi Blue is the loudest. Sorrento Cream is the one that sells out.
The coastal four
Capri, up close
Resort Wear · No. 01
Handmade in small runs. Every seam finished by hand.
The hem, full length and weighted so it falls rather than clings.
Positano Olive against limestone. The colourways were chosen for exactly this.
Capri, continued
Resort Wear · No. 01
Three shades that never made the coastline, and a knit that belongs to itself.
The plain-weave version. No texture, all line.
Ribbed and long-sleeved. The one that travels.
A chevron knit, and the only piece here with a pattern of its own.
Resort Wear · No. 02
Amalfi
One dress, tied four different ways.
Amalfi is the most versatile piece in the collection, and the reason is the waist. Worn loose she is soft and unstructured. Add the Dolce Scarf as a waist tie and she becomes something else entirely — defined, deliberate, and styled without looking like she's trying.
That pairing is how she sells. Show her both ways on the floor and the second one moves.
Available with the Dolce Scarf as a waist tie
Resort Wear · No. 03
Dolce
Ravello Cocoa
The smallest piece in the collection, and the hardest working.
Dolce is a waist tie, a head scarf, a bag strap and a hair wrap, and she is the piece that lets one dress become four outfits. She was designed as the connective tissue of the collection — every other style in this book has been shot with her at least once.
For a buyer, she is the add-on that lifts basket value without asking the customer to commit to another silhouette.
Also in
Chapter Two
Swimwear
Built for a body, not a hanger.
Swimwear · No. 01
Valentina
She was never designed to blend in.
Valentina opens with a rouched, tapered shoulder and closes on a high-cut leg that lengthens the whole frame. The panelled middle is what makes her work — it shapes and holds rather than compresses. She is double lined, as all Pretty Rascal swim is, so she supports without a visible seam anywhere.
She is the piece the brand is known for, and the one that has carried every collection since the first.
Four colourways
Valentina, up close
Swimwear · No. 01
The rouched shoulder, tapered by hand so it holds its shape wet.
Panelled through the middle. This is where the fit is won.
Double lined throughout, and cut high on the leg to lengthen.
Swimwear · No. 02
Butter Yellow
Mila
Poncho
The thing she actually reaches for.
Every collection needs the piece that gets worn most and photographed least. The Poncho is ours — thrown over a swimsuit for the walk back, kept on through lunch, still on at six.
Four colourways were planned. Butter Yellow is the one that made the shoot, and it is where the collection lets its guard down.
Wholesale
Stock
Pretty Rascal
We sell to women who are tired of the same four shapes. If that's your customer, this collection will work on your floor.
Handmade construction and double lining at a price point the high street cannot match on quality. Exclusive designs, unavailable through mass-market retail. A colourway system that lets a customer buy the same silhouette twice.
| Size range | [ SIZE RANGE ] |
|---|---|
| Fabric | [ COMPOSITION ] |
| Lining | Double lined throughout, all swim |
| Minimum order | [ MOQ ] |
| Lead time | [ LEAD TIME ] |
| Delivery window | [ DELIVERY WINDOW ] |
| Wholesale terms | [ TERMS ] |
| Territory exclusivity | [ Y / N ] |
Line sheet and full pricing available on request
Pretty Rascal
www.prettyrascal.com / info@prettyrascal.com
© Pretty Rascal 2026